PR offers small businesses a key to free publicity. The only cost is your time and energy to use this effective marketing channel.
There are 4-key public relations steps that you can take to boost your advertising results ten-fold over your paid advertising.
With a solid plan in place that encompasses all four steps, you’ll have a solid approach to use public relations in the best way possible.
Public relations include all the media, both offline and online.
Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, and ezines are all equally powerful. Online marketing is just as (if not more) important as conventional media.
Here are the steps to get noticed by the media:
- Put together a press release for your company. The press release should be relevant to your niche and address target market interests; not just announce your business.
- Create your press release to include one hook and one angle. Choose the most attention-getting hook and angle to ensure the media person you are sending it to will have an interest in reading it.
- Format your press release professionally. A suitably formatted press release will include a dateline, the most important information at the top, then facts, figures, and a wrap up with contact details, including who to contact for more information and how. Print the press release on your letterhead if you send it by mail or email it from your primary company email address.
- Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forget to include relevant blogs, ezines, press release submission sites, and industry professionals.
It’s more important to make sure you address the needs of your target market rather than have a perfect press release.
If you provide people with a solution to a problem, a way to avoid a problem, and an opportunity to enhance their life the media and public will be interested.
If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention.
“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.”
~ Jay Abraham
The Creative Thinking for Business Online Learning GUIDED TOUR can show you how to put together press releases that work! Check out how the pro’s do it and craft the perfect press releases for your business.