PR offers small businesses a key to free publicity. The only cost is your time and energy to use this effective marketing channel.
There are 4-key public relations steps that you can take to boost your advertising results ten-fold over your paid advertising.
With a solid plan in place that encompasses all four steps, you’ll have a solid approach to use public relations in the best way possible.
Public relations include all the media, both offline and online.
Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, and ezines are all equally powerful. Online marketing is just as (if not more) important as conventional media.
Here are the steps to get noticed by the media:
- Put together a press release for your company. The press release should be relevant to your niche and address target market interests; not just announce your business.
- Create your press release to include one hook and one angle. Choose the most attention-getting hook and angle to ensure the media person you are sending it to will have an interest in reading it.
- Format your press release professionally. A suitably formatted press release will include a dateline, the most important information at the top, then facts, figures, and a wrap up with contact details, including who to contact for more information and how. Print the press release on your letterhead if you send it by mail or email it from your primary company email address.
- Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forget to include relevant blogs, ezines, press release submission sites, and industry professionals.
It’s more important to make sure you address the needs of your target market rather than have a perfect press release.
If you provide people with a solution to a problem, a way to avoid a problem, and an opportunity to enhance their life the media and public will be interested.
If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention.
“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.”
~ Jay Abraham
The Creative Thinking for Business Online Learning GUIDED TOUR can show you how to put together press releases that work! Check out how the pro’s do it and craft the perfect press releases for your business.
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.
It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there.
Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.
We all self promote.
Did you raise your hand in class to show the teacher you knew the answer?
Of course! That’s self-promotion.
This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.
Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.
- The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.
Also consider: “Who can help me meet my goals?”
Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are the easiest to access.
You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.
- Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?
If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem!
This means you have an opportunity to present yourself in a more memorable way.
There are lots of little subtle changes you can make. Reassess your:
- Business cards
- Company message
- Your picture
- Your wording
Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)
You get the idea. There are lots of little ways you can work on making your image and business more successful.
Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.
- The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.
You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning.
Once you find people to network with, reach out and find hundreds more who can help in your success as well.