The 3-Keys to Business Development

Posted by billgluth

Whenever I look at business development, I always like to focus on the three keys that are the foundation of all business development programs.

The goal is for you to put a structure in place to build a solid foundation.

There are three main areas of business development:

  1. Innovation
  2. Quantification
  3. Orchestration

When done well, these three areas will help you build a solid foundation for your business.

Let’s look at each one of these areas in-depth:

Innovation, putting ideas into action

Innovation should not be confused with creativity, which is the expression of ideas.

Innovation is taking these ideas and putting them into action.

Innovation is where a large amount of your focus should be in the beginning, and even throughout your business’ entire lifespan.

Quantification, establishing the value of innovation

Quantification refers to the numbers. We are talking about the value of your innovation.

The best way to gauge this is by your client’s response.

Look to positive responses for what you are doing right and keep doing it.

Look to negative responses to find out what you’re doing wrong and fix it.

Quantifying both positive and negative responses will enable you to keep growing and progressing with the needs of your clients and business climate.

Orchestration, focus and create stand-out ideas

Once you’ve had a chance to find what areas are working, you can narrow down those areas and concentrate on making them stand out ideas.

You shift your focus here to get the most out of your business and to meet the needs of your clients.

We can help you work through these three areas to put together a franchise prototype for your business during a GUIDED TOUR.

In the next few blog posts, I’m going to transition to the 7 specific areas you need to consider in your franchise prototype process:

  1. Primary Aim
  2. Strategic Objectives
  3. Organizational Strategy
  4. Management Strategy
  5. People Strategy
  6. Marketing Strategy
  7. Systems Strategy

These 7 areas will fine turn your plan for the ultimate level of success. Stay tuned and check back often.